FMR Technological & Digital Advertising Services delivers nationwide qualitative and quantitative research, CATI, CAPI, mystery shopping, mapping, and business intelligence to help organizations make confident decisions.
Research execution across Luzon, Visayas, and Mindanao.
18+ years of industry experience with trained field teams.
Client confidentiality and strict data security protocols.
Quality control through validation and reporting.
We are a trusted and results-driven field market research company in the Philippines, with a proven track record in conducting high-quality qualitative and quantitative research across various industries.
Our team brings years of experience, exceptional industry knowledge, and a strong commitment to professionalism.
Learn More About FMR →Surveys and structured interviews designed to measure opinions, behaviors, preferences, and market trends with reliable numerical data.
Learn More →In-depth interviews, focus group discussions, ethnography, and open-ended studies that explain the reasons behind customer behavior.
Learn More →Computer Assisted Telephone Interviewing for fast, consistent, and cost-effective data collection by phone.
Learn More →Computer Assisted Personal Interviewing using tablets for real-time field data capture, monitoring, and validation.
Learn More →Evaluate customer service, compliance, store execution, and operational standards through trained mystery shoppers.
Learn More →Test product concepts, packaging, usability, taste, pricing, and customer acceptance before wider market launch.
Learn More →From the first briefing to final reporting, every stage is managed with practical field controls.
We clarify the research objectives, target respondents, location coverage, timeline, budget range, and expected outputs.
We prepare the recommended methodology, sample plan, manpower needs, schedule, cost, and formal agreement before mobilization.
Our trained field teams conduct interviews, surveys, observations, calls, or visits following the approved research design.
Supervisors validate interviews, check completeness, review field evidence, and flag inconsistencies before data is finalized.
Data is cleaned, summarized, analyzed, and converted into practical findings, charts, themes, and recommendations.
We submit the agreed output, discuss key findings, answer clarifications, and support the next decision-making steps.
Years Experience
Respondents Surveyed
Coverage
Projects Completed
With the right market research partner, informed business decisions can be made. Field Market Research (FMR) brings more than 18 years of experience in delivering reliable, high-quality research solutions that help businesses understand their markets, customers, and competitors with confidence.
We provide a complete range of qualitative and quantitative research services, including face-to-face surveys (CAPI), online surveys (CAWI), telephone interviews (CATI), focus group discussions (FGDs), in-depth interviews (IDIs), mystery shopping, retail audits, and nationwide fieldwork management.
Our experienced team combines local market knowledge, modern data-collection technologies, and rigorous quality control to produce accurate and useful insights. Whether you are entering a new market, developing a product, or conducting competitive analysis, FMR provides customized research solutions designed around your objectives, timeline, and budget.
Market research is the systematic collection and analysis of information about customers, competitors, and market trends. It helps companies reduce risk, identify growth opportunities, understand consumer behaviour, and develop products or services that meet market demand.
FMR provides quantitative research through CAPI, CATI, CAWI, and PAPI; qualitative research through focus group discussions and in-depth interviews; and services such as mystery shopping, retail audits, customer satisfaction studies, market-entry research, competitor analysis, and nationwide fieldwork management.
FMR supports clients in retail, FMCG, healthcare, pharmaceuticals, banking and finance, telecommunications, real estate, automotive, agriculture, education, government, tourism, hospitality, and technology.
Yes. While the Philippines is our primary market, FMR also supports selected research projects across Southeast Asia through our regional fieldwork capabilities and research network.
Pricing depends on the methodology, target respondents, sample size, project locations, questionnaire complexity, reporting requirements, and timeline. Because every project is different, FMR prepares a customized quotation based on your specific requirements.
Yes. Each research project is unique, so we provide tailored quotations. Our pricing is transparent and designed to deliver cost-effective solutions without compromising data quality.
Please provide your research objectives, target respondents, estimated sample size, research locations, preferred methodology, expected timeline, and reporting or deliverable requirements. These details help us recommend the most suitable approach.
Contact us through our website or email and share your project requirements. We will discuss your objectives, recommend a methodology, prepare a customized proposal and quotation, agree on the project scope, and begin once the agreement is approved.
The duration depends on the scope and methodology. Smaller online surveys may take a few days, while nationwide fieldwork or qualitative studies may require several weeks. A detailed timeline is provided before the project begins.
FMR combines more than 18 years of experience, local market knowledge, trained field teams, modern data-collection technology, and rigorous quality control. Clients choose us for transparent processes, customized solutions, nationwide coverage, timely delivery, and dependable insights.
FMR truly understands the job, and I believe the company has extensive experience in the field. We engaged them for one of our consumer surveys in the Philippines, specifically focusing on TNVS-related projects conducted in Cebu, Metro Manila, and Davao.
They delivered exactly what we needed in a highly professional manner, demonstrating strong field execution, reliability, and attention to detail throughout the entire process.
We utilized FMR for our restaurant branch in the Philippines, and they were extremely helpful throughout the project. They assisted us in creating a well-structured survey questionnaire and provided valuable guidance from start to finish.
The team was highly professional and showed exceptional dedication by successfully gathering data in challenging and potentially hazardous environments. They are knowledgeable, dependable, and genuinely committed to delivering high-quality results.
See more reviews on our Google Business Profile: View more Google reviews →
Read practical guides and updates from the FMR team.
Why Invest in the Philippines? Complete Investor’s Guide Southeast Asia has become one of the most attractive destinations for global businesses seeking…
Read More →
Malaysia & Indonesia Professional Fieldwork to Obtain Reliable Business Intelligence There are big opportunities for companies in South East Asia, but you…
Read More →
Market Research Services in the Philippines: The Ultimate Guide for Better Business Decisions Today’s businesses operate in an increasingly competitive environment where…
Read More →Partner with FMR for accurate data and meaningful insights.