Author: Lucky Tonido

Field Market research assists organizations and businesses in drawing meaningful conclusions about consumer purchasing behavior or the likelihood of consumers paying a certain price for a product. The following are the types, depending on the methods and tools required: 1. Primary Market Research Primary market research is a process in which organizations or businesses contact…

Field Market Research is a process of acquiring, examining, and interpreting data about a certain market. To assess the viability of a product offer, it considers geographic, demographic, and psychographic information on previous, current, and potential clients as well as competitive analyses. In other words, Market Research is a way to determine and analyze the…